social media & community building services
SOCIAL MEDIA IS EVER-CHANGING.
Social media changed the way we connect, create and communicate.
Brands recognised that in order for them to capture attention, and stay relevant they had to behave differently, putting social media front and centre of their creative efforts. This was called being “social-first”.
For the past 5 years “social-first” meant formatting content optimised to mobile, adding subtitles and ensuring you showed up on feed in an authentic way.
Now as social media marketers have more responsibilities, more channels to consider and more choices to make, being “social-first” is no longer enough.
THE BEST TEAMS GO BEYOND SOCIAL MEDIA.
They don’t just deliver exceptional content on their own channels, they tell amazing stories through the creators, they co-create with their audiences, and they build communities, connecting with the world around them in new ways.
Creating ecosystems that have their own rituals, codes, and even their own languages. Social media marketing of the future is world building.
RIMMEL / MAX FACTOR
Coty sought to revamp its creator and influencer program for two heritage brands amidst rising costs and declining efficacy in the industry. Facing these challenges, they engaged Flight Story to audit their activities and competitors, leading to the creation of a new creator playbook.
This strategy aims to enhance campaigns, channels, and media, ultimately maximizing brand advocacy.
SKIN HEALTH ALLIANCE
Social media showcases idealized beauty, fostering feelings of inadequacy. Flight Story tackled this issue by crafting a campaign that rejects perfect façades, embracing real skin stories. Collaborating with diverse creators, the campaign reached over 1 million people, conveying the beauty of imperfections.
Using emotive storytelling, it achieved a +92% increase in efficiency compared to previous benchmarks.
Flight Story crafted a campaign to enhance fame, word of mouth, and brand advocacy for CLEO users.
Blurring social media and reality, it introduced the Chief Spending Officer role via a TikTok duet casting call.
Using push notifications, Cleo users made daily spending decisions, reaching 10 million people in the New York activation, social, and creator channels.
Amidst substantial growth, LSEG underwent a brand transformation, resulting in a complex digital presence.
We crafted a Global Digital Communication Strategy to audit and streamline 90+ digital properties from 36 sub-brands and 11 global subsidiaries.
This program successfully established the groundwork for LSEG's future in the digital and social sphere under a consolidated identity.
Social Media Strategy
Creative & Content Creation
Social Listening & Insights
Influencer & Creator Strategy
Social Media Management