Communication & PR Services

One in five adults have problems sleeping and ‘sleep hacks’ has more than 200m views on TikTok yet advice is still one-size-fits all. Working with Calm, we set out to change that for World Sleep Week.

We onboarded sleep expert Dr. Shelby to create ‘5 Sleep Languages’ to give people a deeper understanding of their sleep behaviours and personalised tips for improvement. Working with UK and US media, we launched the research delivering branded coverage in CNET, Bustle, Popsugar, HuffPost and MailOnline.

For four years R. Agency has worked with the UK’s fastest growing dating app Hinge, cementing its place in culture. This year, R. Agency began building and managing a European hub as the brand expands into new markets with local language adaptations.

From selecting, appointing and onboarding R. Agency now manages local agency relationships in Germany, France, Nordics, Italy and Spain, priming the markets for success. Since expansion, Hinge is now the #4 dating app in Germany (rising 16 places), #2 in Sweden.

Apple dominates the wireless earbud market. For the launch of Nothing Ear (1), we set out to steal headlines and market share.

Designed by Carl Pei, previously OnePlus, NOTHING was one step ahead of the competition for functionality and style. To cement the reputation R. Agency placed the product in the ears of London tastemakers delivering endorsement from HighSnobiety, FT How To Spend It and Wired. More than 530,000 units were sold in the first nine months of launch.

What3words has not only simplified addressing, it has saved lives by providing emergency services with a 3mx3m location. The bi-annual ‘Know Exactly Where’ campaign, encourages the nation to download the app incase of an emergency.

R. Agency uses case studies and commentary to demonstrate the necessity, placing emotive stories in top tier media with a clear call to action. And in December 2022 our efforts drove What3words to the top of the app charts, overtaking Google Maps.

Founded in 2016, Linktree serves more than 40m users worldwide. Each year Web Summit brings together people and companies redefining the global tech industry and to cement Linktree’s reputation, R. Agency were briefed to enable Linktree to dominate the conference.

Starting with two keynotes and ending with a dinner bringing together the brightest minds in creator commence -including the CEO of OnlyFans, creator Caspar Lee and correspondents from Fast Company, VICE, Forbes and Axios, R. Agency put Linktree on the Web Summit map.

As Papier entered their series C funding round, R. Agency were briefed to communicate the brand’s success to date, raise the profile of CEO & Founder Taymoor Atighetchi and, when the $50m funding round was complete, announce the brand’s US expansion.

R. Agency’s multifaceted media strategy delivered storytelling over six months in key titles including a double page spread in The Times, a live TV interview on Sky News, Ian King Live, and features in Forbes, TechCrunch and City AM.

Kajabi helps creators to diversify their income and monetize their content outside of the social platforms by creating online courses.

With more than 50,000 creators on platform, R. Agency was briefed to announce its latest milestones - more $5bn in GMV to creators. The dissemination strategy began with a keynote speech at SxSW, followed by coverage in TechCrunch, Insider and Tubefilter delivering maximum impact.

More than 1bn coffee pods are produced each year and from these approx 95% go straight to landfill where an aluminium pod can take up to 100 years to decompose. R. Agency was briefed to raise awareness of the issue and the solution offered by Grind’s Home Compostable Pod.

Working with Grind Founder & CEO R. Agency put the issue to the top of the agenda delivering landmark features in The Times, Forbes and The News Statesman.