COMMS FOR TRAILBLAZERS, BY TRAILBLAZERS
DISRUPTION IS IN OUR DNA.
Founded in 2013, we work with some of the world’s most innovative and disruptive brands; trailblazers changing the way we shop, date, eat, travel, relax and invest.
We’re sector agnostic when it comes to clients but the one thing that unites them all is the desire to disrupt.
R. you ready to change your world?
BUILT FOR THE SOCIAL AGE, BY A TEAM WHO KNOWS HOW TO STAND OUT.
In a world of white noise, we help brands capture and communicate their unique point of view using a process we call Find The White Space.
By marrying this with best in class storytelling, media relations, content creation, influencers and tastemaker partnerships we create and implement campaigns that deliver noise and impact.
We introduced Nothing to the world with their wireless earbuds, focused on two messages: style and functionality.
Leveraging founder Carl Pei's previous success with OnePlus we won on tech functionality and gained recognition for their style with reviews in HighSnobiety, Elle, Grazia, and Shortlist. This strategy sold over 530,000 units, taking market share from Apple and Samsung, within 9 months of launch.
During World Sleep Week, Calm aimed to dominate the discussion on the connection between sleep and mental health. We developed the comms plan and media materials, which included new Calm consumer data and interviews with Dr. Shelby. We also launched a new ASMR Sleep Story by Camila Cabello.
Within three weeks, Calm landed coverage in CNET, Bustle, Well+Good, Popsugar, HuffPost and MailOnline and three broadcast segments, all crediting Calm as a mental health brand.
Tasked with building awareness for what3words via the ‘Know Exactly Where’ campaign and encouraging app usage, we delivered a case-study led media relations programme that sourced and placed emotive stories in top tier media - demonstrating how what3words can be the difference between life and death.
The result? what3words topped the app charts, overtaking Google Maps and Waze.
Linktree had ambitious plans to dominate the Creator Economy.
To achieve this, we built plans for them to own the creator beat at WebSummit - with two speaker opportunities for CEO, Alex Zaccaria. To maximise the impact, we also organised a tastemakers dinner, bringing together the very best in the world of creator - including the CEO of OnlyFans, co-founders of Loom, creator royalty Caspar Lee and Brad Mondo as well as correspondents from Fast Company, VICE, Forbes and Axios.
Responsible for raising the profile of Papier's CEO & Founder, Taymoor, in the lead up to its $50M series C and expansion into the US, we implemented a multi-faceted press strategy, including corporate storytelling, profiling and finally the funding announcement.
Our efforts resulted in significant media coverage including a double page spread in The Times, features in Forbes, TechCrunch, Yahoo! Finance, City AM, and a live TV interview on Sky News, Ian King Live.
Following years of phenomenal growth in the UK and US, we were tasked with managing Hinge’s growing European comms hub and launching the app into new markets with local language adaptations.
From selecting, appointing and onboarding local agencies we now act as the core point of client contact for Germany, France, Nordics, Italy and Spain. Hinge is now the #4 dating app in Germany (rising 16 places), with Sweden taking the #2 spot in early weeks.
How do you take Saucy Buns beyond the ‘must taste’ pages of foodie media and into culture?
We created a stunt - the ‘Saucy Hotline’ and let Londoners attempt to ‘sauce-talk’ founder WhatWillyCook into a free burger.
As a result, 750 Londoners tasted the buns, social engagement increased 800% and Willy achieved his best performing social post, with the brand on the radar of key titles Buzzfeed, LADBible, Tyla and Evening Standard.
With Kajabi gaining momentum in the creator industry, they wanted to own the creator beat at SXSW.
We amplified their attendance by developing a strategy that announced their creators reaching an astonishing $5bn in GMV on stage. This milestone made an impact both at the show as well as with top tier media, resulting in a spread of coverage in the likes of TechCrunch, Insider and Tubefilter.
We supported Grind's shift to D2C compostable coffee pods by positioning the brand and its founder, David Abrahamovitch, as category leaders.
We challenged Nespresso's use of aluminium capsules, resulting in interviews with The Times, Forbes and The News Statesman. Within a year, Grind's D2C sales rose from 5% to 50% of total revenue. They also secured £22 million in funding to expand their at-home range and launch the UK's first certified Home Compostable coffee pod.
International Public Relations & Communications Strategy
Profiling & Thought Leadership
Experiential & Events